Pakistan hopes for a record-breaking export season for its beloved mangoes. The Pakistan Fruit and Vegetable Exporters Association (PFVA) has announced that the country is targeting shipments of 125,000 tonnes of mangoes this season an effort that could bring in foreign exchange earnings of around $100 million with mango export.
Export Target and Timeline Season 2025
In order to move 125,000 tonnes of mangoes, exporters intend to start shipping on May 25, 2025. This ambitious target marks a significant push to tap into growing international demand for quality Pakistani mangoes.
- Production Outlook:
Although Pakistan typically produces about 1.8 million tonnes of mangoes annually, this season’s overall production is expected to be around 1.44 million tonnes due to concerns over climate change and water shortages—posing a risk of up to a 20% decline in yields. This puts added emphasis on the quality and timely export of the best produce.
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- Market Expansion:
While traditional markets such as China, Turkey, Japan, Australia, the United States, and South Korea remain strong targets, efforts are underway to break into new markets. Specifically, this season, a group of South African quarantine specialists is expected to travel to Pakistan, which may open the door for mango shipments to South Africa and increase Pakistan’s trade diversification.
- Challenges on the Horizon:
Rising freight charges, partially driven by regional tensions, have increased export costs. This has led to appeals for government intervention to curb these additional fees, ensuring that Pakistani mangoes can remain competitively priced on the global market.
If Pakistan meets this export target, the move will not only boost the country’s agricultural economy but also help enhance its global image as a supplier of premium, high-quality mangoes. Success in this endeavor could attract further investment in the horticulture sector, encourage the adoption of climate-resilient practices, and strengthen trade relations with both traditional and emerging markets.