In a surprising turn of events, Pakistan’s rice exports have not only held steady but surged by 21.78% during the first nine months of FY2024-25 — despite the return of India, the global rice export giant, to international markets.
After India lifted its ban on non-basmati rice exports in September 2024 and removed its Minimum Export Price (MEP) ceiling, many were charged with fear that Pakistan’s rice sector would definitely tremble. However, Pakistani exporters have turned a looming crisis into a remarkable opportunity by focusing on quality, innovation, and long-term relationships.
“Everyone thought we’d be priced out overnight,” said commodities expert Hamid Malik. “But instead of chasing lower prices, Pakistan chose a smarter path — delivering better rice and building trust with buyers.”
The approach is paying off, particularly in premium markets like the EU and UK, where Pakistani basmati brown rice now holds a commanding 67% share — nearly double India’s 33% — despite being sold at a $100+ per tonne premium. “Consumers in these regions are willing to pay more for consistent aroma and grain quality,” Malik explained.
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While basmati is flourishing, non-basmati exports encountered challenges due to domestic supply restrictions. Yet Pakistan still managed to export 663,000 tonnes between July 2024 and March 2025 — a year-on-year increase of over 118,000 tonnes. Exporters credit this to efficient supply chains and strategic targeting of niche buyers, rather than attempting to undercut competitors.
Currency stability has also played a quiet but critical role. While the Indian rupee dipped by 3%, Pakistan’s relatively steady rupee permitted exporters to maintain profitability without slashing prices.
In the Middle East and Iran, Pakistani basmati now commands a premium of $130–$210 per tonne over rivals, further underscoring the value of its quality-first approach. “We’re no longer seen as just a backup supplier,” said exporter Arif Ali. “Buyers now look to Pakistan first.”
But industry leaders warn that future success depends on government support. “We need sustainable farming subsidies, investment in high-yield seeds, and climate resilience,” said UAE-based exporter Ali Rehman. “The world is watching. Pakistan must act now to secure its leadership in global rice trade.”