Apple fans in Pakistan can finally get their hands on the new iPhone 17 lineup, as Mercantile — the country’s only official Apple distributor — has confirmed nationwide availability.
Unlike grey imports, these devices are fully approved by the Pakistan Telecommunication Authority (PTA), meaning no SIM issues and proper after-sales support.
The lineup this year presents four models: the standard iPhone 17, the iPhone 17 Pro, the iPhone 17 Pro Max, and the much-hyped ultra-thin iPhone Air.
iPhone Air — Slim Design, Steep Price
• 256 GB – PKR 480,000
• 512 GB – PKR 563,000
• 1 TB – PKR 646,500
iPhone 17 — The Standard Flagship
• 256 GB – PKR 399,000
• 512 GB – PKR 482,500
iPhone 17 Pro — Power with Premium Build
• 256 GB – PKR 520,500
• 512 GB – PKR 603,500
• 1 TB – PKR 686,500
iPhone 17 Pro Max — The Top-Tier Model
• 256 GB – PKR 565,000
• 512 GB – PKR 648,500
• 1 TB – PKR 732,000
• 2 TB – PKR 898,500
Read more: iPhone 17 Air battery to be smaller than Galaxy S25 Edge
Official Availability Across Pakistan
Mercantile says the devices are now in stock through its certified retailers and distribution partners. Buyers won’t have to worry about blocked IMEIs, warranty disputes or “PTA tax pending” pop-ups. Every unit is legally imported, registered, and ready to use out of the box.
Why the Price Shock?
If the numbers seem sky-high compared to international markets — you’re not imagining it. Prices in Pakistan are significantly higher due to a mix of import duties, customs taxes, currency depreciation, and mandatory PTA registration fees.
For context, the iPhone 17 Pro Max starts at $1,199 in the US. At today’s rates, that comes to under PKR 350,000 — yet the same 256 GB model costs PKR 565,000 here. That’s an increase of more than 60 percent once all local costs are factored in.
Whether you’re upgrading or just window-shopping, the iPhone 17 series has officially landed — but owning one will cost a serious chunk of alteration. Still, for those looking for an official stock with warranty and PTA compliance, the wait is over.